Baby Cleaning Products Market Analysis Report By Product (Cleaning Wipes, Bottle Wash, Laundry Detergents), By Sales Channel (Retail, Non-Retail, E-Commerce), and Segment Forecasts, 2018 - 2026

Report Overview

The global baby cleaning products market size was valued at USD 3.16 billion in 2017. It is projected to rise at a CAGR of 5.3% during the forecast period. Demand for baby cleaning products is slated to increase due to rising awareness about baby hygiene, growing innovation in baby cleaning products, and increasing disposable income in developed countries.

Rising awareness regarding baby hygiene and various initiatives being undertaken to promote the same are among the primary growth stimulants for the market. For instance, in October 2018, the United Nations International Children's Emergency Fund (UNICEF) in collaboration with BBC Media Action funded a project named Baby WASH in Zequalla and Sekota Woredas in Northern Ethiopia.

The main motive of this project was to reduce microbial contamination in young children and babies. Such initiatives are anticipated to encourage parents to use baby cleaning products, such as baby wash, wipes, and baby-specific laundry detergents and fabric conditioners, instead of regular products in order to prevent contamination. This, in turn, will spur the growth of the market.

In addition, lack of hygiene and sanitation lead to several complications, such as rashes, itchiness, and blisters, in babies or children. Increased willingness of parents to spend on their babies’ hygiene is estimated to provide a fillip to the market. Companies operating are trying to come up with innovative products, which is expected to support the growth of the overall market.

Baby Cleaning Products Market Trends

Incorporation of organic ingredients in baby cleaning products is expected to propel the demand for such products. Earlier, presence of harmful chemicals or ingredients such as sodium lauryl sulfate, phthalates, lanolin, and cornstarch in baby cleaning products has resulted in several complications in babies such as rashes, irritation, and blisters.

Using aloe vera and other natural ingredients are skin friendly and provide extra moisture to baby skin, leading to a relatively low risk of rashes and other complications. Furthermore, GreenShield offers organic laundry detergents, which are devoid of any harmful chemicals and are suitable for cleaning baby clothes effectively.

Low disposable income and less awareness about baby hygiene in some developing countries are among the factors expected to hinder the growth of the market over the forecast period. Countries such as Korea, Mexico, and South Africa generally have low disposable income.

Laundry wash is expected to command largest market share owing to its frequent usage for cleaning baby clothes and maintain hygiene. However, bottle wash is anticipated to witness fastest growth over the forecast period due to increasing awareness on baby hygiene among parents.

Using a proper bottle wash is very much essential for maintaining hygiene and sanitation. Normal bottle wash generally contains certain harmful ingredients, such as Sodium Laureth Sulfate (SLES), Sodium Lauryl Sulfate (SLS), and artificial fragrance, which remain in the bottle even after proper washing. Such chemicals may have harmful effects on babies.

Baby-specific cleaning wipes are generally organic, gentle, and safe on baby skin. Brands such as Pampers, Huggies, BabyGanics, Pigeon, and Johnson & Johnson offer baby-specific cleaning wipes. In addition, these wipes are easily available at affordable prices through various sales channels.

Product Insights

Based on product, the bottle wash segment is likely to witness the fastest CAGR during the forecast period, owing to rising awareness regarding baby hygiene. Using a proper bottle wash is imperative for maintaining hygiene and sanitation. Normal bottle wash generally contains certain harmful ingredients, such as Sodium Laureth Sulfate (SLES), Sodium Lauryl Sulfate (SLS), and artificial fragrance, which remain in the bottle even after proper washing.

These chemicals may have harmful effects, cause hormonal dysfunction, and prove to be carcinogenic for babies. Thus, baby-specific bottle wash is preferred for safety. Such products are generally organic and free from harmful ingredients. Thus, these factors are poised to boost the demand for baby-specific bottle wash over the forecast period.

Laundry detergent dominated the baby cleaning products market in 2017. Baby specific laundry detergents are generally mild and safe without any artificial chemical fragrance. Standard laundry detergents contain harsh chemical content, which may create irritability on the delicate skin of babies. Baby specific laundry detergents are hypo-allergic, chemical fragrance-free, without brighteners, and are of organic content. In addition, suchlaundry detergentsare biodegradable, non-toxic, and almost 96.0% plant-based content. Greenshield Organic, All Free Clear, Dreft, BabyGanics, ECOS, and Mrs. Meyers are some of the brands that commercialize baby specific laundry detergents at affordable prices.

Sales Channel Insights

On the basis of sales channel, retail sales channel dominated the market in 2017. Several buying schemes and availability of a wide range of options to choose from encourage buyers to opt for the retail sales channel. Johnson & Johnson, Pigeon, and Procter & Gamble are some of the brands offering more discounts on products through retail sales channel than other sales channels. Hence, all these factors are projected to contribute to the growth of the segment during the forecast period.

The e-commerce sales channel segment is anticipated to witness the fastest growth over the forecast period owing to the availability of various online sites. Affordable discount rates and a wide range of products are added advantages of this segment. Low delivery cost and purchase reviews on online sites about various products are also playing a vital role in the growth of the segment. Amazon, Firstcry, Buy Buy Baby Inc., and Dapple are some of the popular online sites for baby care products.

Regional Insights

North America dominated the market in 2017 owing to increasing birth rate and the constant launch of new product lines related to baby care by major key players. In addition, innovative marketing strategies being adopted by major key players to promote and market baby care related products are estimated to encourage end-users to adopt these products, which in turn will stimulate the growth of the regional market.

Various initiatives related to baby hygiene are undertaken by major market players, which is expected to drive the growth of the U.S. market. Increasing incidences of diseases related to poor hygiene and sanitation are expected to drive the market growth. For instance, as per World Vision International (U.S.) (2017), every year around 159 million children under the age of 5 years face the problem of stunted growth, around 45% of child deaths occur due to undernutrition, and 50% of underweight status is due to poor hygiene and sanitation.

Various initiatives related to baby hygiene are undertaken by major key players, which is expected to propel the U.S. market. Increasing incidence of diseases related to poor hygiene and sanitation is expected to augur well for the market in the country. For instance, as per World Vision International, every year around 159 million children under the age of 5 years face the problem of stunted growth, around 45.0% of child deaths occur due to undernutrition, and 50.0% of underweight status is due to poor hygiene and sanitation.

Multiple initiatives related to baby hygiene are being undertaken by both local and major players in the UK, which is expected to boost the market growth over the forecast period. For instance, Essity, the one of the world’s largest players in baby cleaning products market and in Europe, has introduced new product lines related to baby hygiene, which is anticipated to increase the scope for growth in the market.

Baby Cleaning Products Market Share Insights

Some of the prominent players are Johnson & Johnson Services, Inc.; Koninklijke Philips N.V.; Pigeon Corporation; Nuby; Mayborn Group Limited; Kimberly-Clark; and Procter & Gamble. Key players are making efforts to bring innovation in baby cleaning products in order to sustain in the market.

主要关键球员也主动tain transparency with customers by disclosing their product content. For instance, in August 2018, Johnson & Johnson announced the disclosure of 100.0% ingredient composition used in their baby products range. Such initiatives may help in maintaining genuine consumer relationships, thereby increasing the customer base of the company.

Baby Cleaning Products MarketReport Scope

Report Attribute	Details
Market size value in 2020	USD 3.66 billion
Revenue forecast in 2026	USD 4.99 billion
Growth Rate	CAGR of 5.3% from 2018 to 2026
Base year for estimation	2017
Historical data	2015 - 2016
Forecast period	2018 - 2026
Quantitative units	Revenue in USD million and CAGR from 2018 to 2026
Report coverage	Revenue forecast, company share, competitive landscape, growth factors and trends
Segments covered	Product, sales channel, region
Regional scope	North America; Europe; Asia Pacific; Latin America; MEA
Country scope	U.S.; Canada; U.K.; Germany; China; Japan; India; Korea; Thailand; Singapore; Malaysia; Pakistan; Indonesia; Brazil; Mexico; South Africa; Saudi Arabia
Key companies profiled	Johnson & Johnson Services, Inc.; Koninklijke Philips N.V.; Pigeon Corporation; Nuby; Mayborn Group Limited; Kimberly-Clark; Procter & Gamble
Customization scope	Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs.Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segments from 2015 to 2026. For the purpose of this study, Grand View Research has segmented the global baby cleaning products market report on the basis of products, sales channel, and region:

• 产品前景(收入百万美元,2015 - 2026)

  • Bottle Wash

  • Vegetable Wash

  • Cleaning Wipes

  • Laundry Detergents

  • Fabric Conditioners

  • Cleaning Sprays

  • Others

• Sales Channel Outlook (Revenue USD Million, 2015 - 2026)

  • Retail

  • Non-Retail

  • E-commerce

• Regional Outlook (Revenue, USD Million, 2015 - 2026)

  • North America

    • The U.S.

    • Canada

  • Europe

    • Germany

    • The U.K.

  • Asia Pacific

    • Japan

    • China

    • India

    • Korea

    • Thailand

    • Singapore

    • Malaysia

    • Pakistan

    • Indonesia

  • Latin America

    • Brazil

    • Mexico

  • MEA

    • Saudi Arabia

    • South Africa